RE Home Connect

Role: Brand Designer

Designed logo and sub-branding for affiliate company of New American Funding that connected qualified/preapproved home buyers with partnered Real Estate Agents. This company was rebranded to NAF Homes in 2023 under the NAF proper’s rebrand.

Brief: Executive Leadership wanted the company to stand on it’s own with a distinct tech vibe for the online company. Initial concepts had a green/navy color pairing but I pushed for a cooler scheme that aligned with the tech-forward company. Leadership agreed with this shift. Deliverables included lbasic visual identity of logo, fonts and colors.

Tools: Procreate for initial sketches. Adobe Illustrator and Indesign for final files.